Pleasure Island Family Theme Park was a theme park in Cleethorpes, Lincolnshire. It was commonly known as Pleasure Island. The park opened on 27th May 1993. It was originally a subsidiary of Flamingo Land Ltd. Pleasure Island became independent of Flamingo Land in May 2010 and was owned and operated by DewarSavile Enterprises Ltd until closing at the end of the 2016 season. Only McCormack's Family Bar continued in business, reopening in 2017.
Pleasure Island Family Theme Park stood on the site of the former Cleethorpes Zoo. Owned and operated by Associated Pleasure Parks, the zoo had such attractions as seals, penguins, raccoons, pelicans, chimpanzees, a whale, African elephant, tiger, and an orangutan. The zoo closed in 1977. The site was sold to Pleasureworld, a division of RKF Entertainment, who announced that a new theme park would be built, as a sister park to the Pleasurewood Hills park near Lowestoft and bearing the same name. Construction began on the new theme park in the 1980s.
RKF Entertainment went into receivership during the early 1990s and construction of the park was halted. The site was sold to Robert Gibb, the managing director of Flamingo Land in Malton, North Yorkshire. When the opportunity to purchase the Cleethorpes site became available, Gibb decided to continue with the redevelopment of the site as a theme park, which became today's Pleasure Island. Construction of the park was completed by Gibb in 1992 and Pleasure Island Family Theme Park was opened on 27 May 1993. Robert Gibb's son, Gordon Gibb, later became the chief executive of the company and directly runs Flamingo Land, while his sister Vicky Gibb, and subsequently another sister Melanie Wood (formerly Gibb), took the responsibility for the management of Pleasure Island.
In 2010, Melanie Wood completed her desire to take ownership of the park, separate from the family company. Pleasure Island was operated by Dewarsavile Enterprises Ltd, directed by Wood. This marked the end of Pleasure Island and Flamingo Land's association.
In 2013, a farm and petting zoo including tractor ride was added, replacing the electric monorail.
As a result of the most recent ownership transfer, on 14 April 2010, the Grimsby Telegraph website broke the news that the park had closed. Staff had turned up for work and were given letters informing them of termination to their employment. Visitors were turned away at the gate. Later stories suggested that the closure was caused by a breakdown in negotiations about the park's ownership. While negotiations took place to separate Pleasure Island from its sister park Flamingo Land, managing director of Pleasure Island Melanie Wood took control. The park reopened under its new ownership on 1 May 2010.
Pleasure Island Family Theme Park closed permanently at the end of the 2016 season, with only McCormack's restaurant set to reopen in 2017. The contents, including a 1904 carousel, were put up for auction. The last of the items were sold off in October 2018 to a friend of mine and collector.
The highlight of the auction was the 114-year-old carousel, which has been given an estimated value of around £150,000 to £180,000.